Just hours after Instagram’s parent company debuted Threads, an app it thinks will outperform the faltering site owned by Elon Musk, Twitter threatened to sue Meta.
Although a number of possible rivals have emerged for Musk-owned Twitter, one of the largest social media networks in the world has not yet been replaced. Threads appears to be the biggest threat to date.
Musk attorney Alex Spiro accused Meta of “unlawful misappropriation of Twitter’s trade secrets and other intellectual property” in a letter to Meta CEO Mark Zuckerberg that was released by online news source Semafor on Thursday.
The accusation in the letter was that Meta had employed a large number of former Twitter workers who “had and continue to have access to Twitter’s trade secrets and other highly confidential information.”
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In his first tweet in more than a decade, Zuckerberg posted a Spiderman pointing at Spiderman meme in an apparent reference to the similarities between Threads and Twitter. Zuckerberg’s latest move against Musk further heightened the rivalry between the two multibillionaires who have even agreed to meet for hand-to-hand combat in a cage match.
At 2300 GMT on Wednesday, Threads became live on Apple and Android app stores across 100 countries. Early reaction recognised its similarity to Twitter, but trimmed back.
More than 30 million individuals had downloaded Threads in a short period of time, according to Zuckerberg on Thursday.